Ann Widdecombe's use of straighteners on Celebrity Big Brother has left viewers mesmerised.
The former MP was seen in the bathroom trying to get to grips with the handy hair appliance.
The short clip has proved a hit on Twitter, and it's won Ann a lot of fans.
One wrote: "I had to laugh when she was straightening thin air! Bless - whole new Ann after this, she enjoyed the pampering off the girls doing her hair and makeup 😀"
Another reacted: "I was cracking up when I saw this. Like can no one help Anne 🤣 She is such a joy to watch"
— Big Brother UK (@bbuk) January 15, 2018
"Catching up on #CBB I have never seen anything as funny as Ann Widecome trying to use hair straightners," posted a third viewer.
And a fourth wrote online: "Poor ann 🙁 i just wana take her home and take care of her"
New fans of Ann's haircare routine will be disappointed to learn there's no sign of straightening in tonight's Celebrity Big Brother
However, she does get a strange hair-based request from fellow housemate Andrew Brady.
After Ann leads a prayer in the bedroom, Andrew asks her: "I need your permission to get one of the ladies to help me with some male grooming that I am unable to reach.
"It's not naughty. It's my.... my buttocks. I'm not asking you, I'm asking you to give permission to Ashley because she said if Ann's said yes, it's okay."
But Ann snaps: "It's vulgar and unnecessary, it may entertain the people who watch Big Brother but it may not entertain the opinion of anyone I respect."
She later tells him: "You did it to embarrass me, you knew I would be offended by the crudity and you did it because you think that sort of thing is funny and I don't."
Andrew responds: "I apologise, I will watch my tone..."
Ann concludes "How did you expect me react?
"I think your mother would be very embarrassed by that conversation."
Celebrity Big Brother 2018 airs tonight at 9PM on Channel 5.