But viewers really aren't buying the pair's blossoming showmance.
This week the couple have been seen flirting with one another throughout the day, and it hasn't gone unnoticed by the other housemates.
Early this week, Ginuwine and Ashley get cosy on the sofa and start holding hands while last night they were seen kissing - albeit through a window.
Ginuwine went to the diary room to talk about Ashley and the connection they have made.
He explained to Big Brother: "I think she'll probably be like a friend who I'll probably talk to a lot.
"She said she's going to come over to the States so if I'm home she's going to come up and we'll hang out.
"For some reason we just ended up on the couch for hours talking. We had some type of connection.... friends, I don't know but I like that."
The US rapper continued: "I'm a person who wants to be friends first before anything happens. Who knows what will happen."
He then added: "You might find us kissing in the spa, who knows?"
For at least some CBB viewers however, it's all for the cameras.
One posted to Twitter during last night's show: "I’ve had more chemistry with people on the bus who I’ve accidentally made eye contact with than Ashley and Ginuwine have with each other. #cbb"
A second posted: "The whole Ashley and Ginuwine situation is so awkward... moreso because you can see how completely fake it is 🤢 Game plan gone bad! #CBB"
"I’m already so bored with this ashley and ginuwine storyline," posted a third.
And a forth wrote: "I could not care less about ashley and ginuwine give me that andrew and courtney romance that i know i deserve #cbb"
Do you want more from Ashley and Ginuwine? Tell us in the comments below!
Celebrity Big Brother 2018 continues nightly on Channel 5.
The first eviction airs tonight from 9PM.