Jess Impiazzi's mum has revealed just why her daughter signed up for Celebrity Big Brother.
Sure, the money and exposure may have been persuasive, but Jess has bigger goals she wants to accomplish thanks to being in the house.
Debbie said: "Glamour models often get stereotyped and there are so many more strings to her bow than that.
"I think it'll be a really great platform for her to say, there's another side to me as well that nobody knows."
In an interview with Star magazine, Debbie went on to praise her "lovely" daughter for looking after her.
Debbie explained: "I lost my sight ten years ago and she has helped me no end. She'll do anything for me.
"At the same time as losing my sight, we lost my sight, we lost my grandson, Charlie who was her nephew. It was awful for everybody. She's just strong."
She added: "She will miss me loads. I think that'll be hard for us both. "
28-year-old Jess is a British glamour model who first rose to fame in 2009. The model first hit the TV screens when she appeared on The Only Way is Essex, shortly followed by Ex on the Beach.
Alongside her TV work, Jess works as an actress. Most recently she has appeared in the
movie Dangerous Game alongside ex CBB housemates Calum Best and Darren Day.
Speaking before entering the house, Jess said: “I’m most looking forward to going into Celebrity Big Brother to meet new people, have fun and just enjoy the experience.”
She added: “I think I’ll be quite a fun housemate. I get bored very, very, very easily and lose concentration so probably be a bit annoying, but I don’t mean to be I just want to have fun and enjoy myself.
“Depending what females are in there, either there’s going to be fuming arguments with different opinions from men and women, or there’s gonna be love.”