Big Brother 8 winner Brian Belo has told the Daily Star that he wants to see a sexy Big Brother when it returns to Channel 5 this year. The uncharacteristically articulate Brian told the tabloid he felt the show was "the voice of the disenfranchised youth".
"That's how I felt at 19 when I did the show. There's all these old and boring politicians trying to tell us how to live our lives but that doesn't have anything to do with me day to day," Brian explained.
He continued: "The ordinary person who sees people in Big Brother talking about society, that's what's relevant to them. That is something they can connect with. It captures the imagination of youth. This is what the new Big Brother needs to do - tap back into what's relevant for young people."
Talking about Big Brother 2011, starting in August on Channel 5, Brian added: "I want a sexy house. I want it to be pool parties, I want it to be drunkenness. I want them to have friendships, I want them to have relationships, I want to feel like I know them in and out by the end of it.
"I've watched a lot of Big Brothers. I've watched the Swedish one, I've watched all the Australian ones. They all got naked in the Swedish one. On the first night someone did something naughty below the belt! Our one has been good - it's been notorious - but we need to compete with the rest of the world.
“When you watch Jersey Shore they’re all going crazy all the time. I want Channel 5’s Big Brother to feel like Jersey Shore UK.”