The first Celebrity Big Brother 2017 trailer has premiered on Channel 5 tonight.
A 50 second ad spot which aired on Channel 5 promotes Celebrity Big Brother as "this season's hottest star reteat".
Last week Channel 5 revealed the very first details of CBB 2017: "This summer, our celebrities will take a break from their hectic schedules for a stay in the country's top celeb retreat - the Celebrity Big Brother house.
"Here they can let down their guard and unwind away from the paparazzi. It's sure to be holiday heaven for some celebrities and a holiday from hell for others."
They continued: "The Big Brother house is undergoing a complete redesign ready for its new star guests. It will become a high end retreat inspired by celeb hotel hang-outs.
"But while the celebs kick back and let their hair down, Big Brother never takes a day off – after all, he wants to ensure that the celebrities will have an experience that they will NEVER forget!"
The teaser added: "The Big Brother house is undergoing a massive change to get summer ready for its new celebrity guests! Stay tuned for more information next week."
Although no names are ever confirmed before launch, an apparent leaked Celebrity Big Brother 2017 line up for the summer series was revealed at the weekend.
Those who actually are set to join the CBB house are The Real Housewives of Beverly Hills' Brandi Glanville, Girls Aloud's Sarah Harding, TV presenter Derek Acorah and X Factor's Amelia Lily.
Joining them are Gogglebox’s Sandi Bogle, Ex On The Beach star Jemma Lucy, Made In Chelsea's Sam Thompson and EastEnders actor Shaun Williamson.
Further rumoured names include Absolutely Fabulous star Helen Lederer and reality star Jordan Davies, Hollyoaks actor Paul Danan and Real Housewives of Cheshire star Ester Dee.
Celebrity Big Brother 2017's summer series starts on August 1 at 9PM.
For now, Big Brother continues nightly on Channel 5 with its final this Friday night.