It was Chanelle McCleary's birthday in the Big Brother 2017 house yesterday but the housemates didn't care.
Or at least they were told to pretend not to in order to win her a birthday party.
"We need to ignore Chanelle all day, for her to get her birthday party tonight," Charlotte revealed to the other housemates.
She added: "Don't say happy birthday to her, don't say happy birthday to her."
Chanelle wasn't impressed by the other housemates' apparent lack of interest in her big day.
She complained: "Not one person has said happy birthday you know. I have no friends in here. It's bulls**t."
The Ex On The Beach star then moaned: "Where's my champagne, where's my diamonds? Where's my cupcake tower? My birthday cake?
"This day is supposed to be all about me... happy birthday to me."
The housemates successfully managed to ignore Chanelle all day which was all in her benefit when it came to the evening.
While Big Brother distracted her in the Diary Room, the other housemates got to work in setting up a surprise party.
Big Brother provided the group with Chanelle masks, party hats, a cake, cupcakes, strawberry daiquiris and doughnuts.
As Chanelle left the Diary Room, the housemates cheered as the surprise party kicked off.
She reacted: "I thought people were being a bit rude but I just thought 'cause it was nominations."
Big Brother 2017 continues nightly on Channel 5.