Big Brother 2017 is set to go back to its 'social experiment' roots this summer.
Bit On The Side's Rylan Clark-Neal has teased the latest run will see the show go back to basics.
"So it’s the United Kingdom of Big Brother. Everyone is welcome. As you know, whatever the theme is for the series, we really go to town with it," he said this week.
Speaking to OK! Magazine, Rylan added: "[But] let's maybe go back a bit and maybe go back to a social experiment."
Channel 5 previously promised that the new series will be "the ultimate social experiment" when it launches next month.
Describing Big Brother 18 as a "must-watch culture clash of modern Britain," the channel teased earlier in May: "At a time of political upheaval and tough questions about unity in the UK, Big Brother brings you an alternative look at Britain."
They continued: "Standby for a very British summer of contrasts, conflicts and collaboration...and more fireworks than you could imagine, as a selection of people, from a range of backgrounds, come together in the ultimate social experiment.
"The United Kingdom of Big Brother…and everyone is welcome."
A trailer unveiled at the weekend saw shots of various UK landmarks and shared some secrets about this year's housemates.
"Get ready to meet your new housemates, who come from every corner of the land," the launch promo says.
The new series of Big Brother will launch the first week of June on Channel 5, although the exact launch date hasn't yet been confirmed.