The first Big Brother 2017 trailer has been revealed, teasing this year's cast.
The official launch promo features shots of various parts of the UK and shares some secrets about this year's housemates.
"Get ready to meet your new housemates, who come from every corner of the land," the trailer says.
This summer, Big Brother presents a "must-watch culture clash of modern Britain," Channel 5 teased previously.
They added: "At a time of political upheaval and tough questions about unity in the UK, Big Brother brings you an alternative look at Britain."
Big Brother 2017 promises to be a "summer of contrasts, conflicts and collaboration… and more fireworks than you could imagine, as a selection of people, from a range of backgrounds, come together in the ultimate social experiment.
"The United Kingdom of Big Brother… and everyone is welcome."
Although the exact Big Brother 2017 start date hasn't been revealed yet, but Channel 5 has announced it'll be back between Saturday June 3 and and Friday, June 9.
Rumour has it that show bosses are considering an unusual Sunday launch on June 4.
And a big gap in the schedules do very much suggest that could be the case.
If true, it'd make it the first weekend launch for Big Brother ever, with the show typically starting on Tuesday or Thursdays in recent years.
As well as the launch date, it also remains to be seen how long the new series of summer's Big Brother will run for.
Last year's show was the shortest yet, coming in at just 50 days, 16 fewer than the previous series and 44 fewer than the longest run to date.
Meanwhile, more teasers about this year's series have been revealed.
Apparently the revamped house will be reminiscent of "one of Britain's best kept villages", which ties into the previously released British themed eye.
Bit On The Side host Rylan Clark-Neal told This Morning: "The BBUK house this series is one of Britain's best kept villages.
"We've got cottages, shops... it's very different, it's the most different I've seen it."
Rylan went on to tease cryptically: "But is everything as it seems?
"We promise to reflect all aspects of Britain..."