The Big Brother 2017 new look eye logo has been unveiled today.
And it's celebrating the best of Britain.
The colourful new look eye logo was seemingly leaked just minutes ago online.
Based on the Union flag, the eye features a number of iconic British landmarks, public figures and themes.
But what does it all mean for this summer's series? We can only wait for now, with Big Brother not back until next month (June).
When BBUK does return to our screens, a new look house will be ready for a the latest batch of housemates for the Channel 5 show, which will air its eighteenth series this summer
The Big Brother bungalow has been given a brand new design and makeover since the last Celebrity series in January, which was won by Coleen Nolan
Everything from the bedroom to the pool was pulled down and stripped bare as part of the major revamp.
Bit On the Side's Rylan Clark-Neal previously cryptically let slip of the new look house: “There is something in the house I have been wanting for years, and it’s in there!”
Discussing the major revamp to the house, Rylan continued: “I was there not long ago and the house is SO different. When we did the second house last year, that was a massive change for us, but I’m totally just disregarding that for the moment because what we’ve done in the main house is absolutely unbelievable. It’s unreal.
“I got lost looking at it, and I go into that house every single day, I walk around the camera runs and look at the housemates...
"But when I was looking at the plans, I couldn’t even work out why that was there or here."
Meanwhile, Rylan refused to comment on a potential 'pairs' twist.
Auditions for Big Brother 2017 took place earlier this year, inviting only duos to apply in a first for the show.
Rylan only said: “I can say that we were looking for pairs but I can’t say any more than that.
"Whether that means there’s only going to be pairs, or there’s going to be singles, I’ve got no idea. I mean I have, but I’m not telling you.”
Big Brother will launch on Channel 5 this summer with a launch expected in early June.