Celebrity Big Brother has been accused of 'bullying' the housemates on this year's show.
It's after a task last night that saw Coleen Nolan in tears.
Big Brother had gathered Housemates for a game of ‘Who’s Lying Now?’ In order to pass, three Housemates had to successfully deceive their fellow Housemates. The three housemates were voted by the viewers as the least trustworthy: Coleen, Jasmine and Speidi.
After the challenge, Coleen was upset that the public voted her as one of the least trustworthy, “That’s got me.” Coleen started to cry as the boys in the house hugged her. “The most fake, it’s the worst thing, cos I’m so not.”
On ITV's Loose Women today, the panel rallied around Coleen and accused Big Brother of pushing housemates to the edge.
Kaye Adams said of the scenes: “It breaks my heart.
"This is not Celebrity Big Brother, this is Celebrity Big Bully. It’s designed to make people unravel."
She accused: "Everything they do - poke people, test people, and make people break down - it's very systematic. We're all sitting there watching, seeing a friend pushed to the edge."
Ruth Langsford agreed: "It's bullying. It's bullying."
She went on: "It's not just Big Brother. Other people are playing a game. Speidi, for example, know what they're doing. It's the nature of the game."
The Loose Women panel have also admitted concerns for Coleen in the house.
Jane Moore said "She is vulnerable at the minute – it was the older show before, it was more relaxing. It’s not like that anymore, it is high octane.”
Ruth added: “I hope she has someone to talk to and confide in the house.”
Celebrity Big Brother 2017 airs tonight at 9PM on Channel 5.