Having only entered the Celebrity Big Brother house on Friday, Jedward are already the new clear favourites to win this year's reality show.
Available at 10/1 on Friday evening, Jedward were quickly halved in price into 5/1 on Saturday morning to win after a flurry of bets. The demand showed no sign of drying up and now the twins from Lucan are the new 3/1 favourites to win the show.
Their nearest rivals in the betting are Heidi and Spencer at 7/2 whilst Calum Best, who was favourite prior to Jedward's entry into the house, has been eased out to 4/1 to win.
Austin Armacost is next in the betting at 8/1 with Ray J priced at 11/1. Jamie O’Hara can be backed at 16/1 with Coleen Nolan now priced at 18/1. Outsiders to win include Jasmine Waltz at 66/1 whilst glamour model and 2012 contestant, Nicola McLean has seen her price eased out to 80/1 from 40/1.
Liam Glynn from BoyleSports said: “Jedward only entered the house on Friday night and punters aren’t showing any sign of shying away from the Lucan twins to win Celebrity Big Brother.”
He added “Having been available at 10/1 on Friday, Jedward are now the new 3/1 favourites to win and continue to attract support. At present they are now the worst result for the firm if they can manage to win the reality show.”
As for the first eviction, six housemates face the axe and Stacy Francis has been made the early favourite to go, but we've still got a few days until the live show on Friday where things can all change.
Who is your early favourite over the first week? Vote in our latest CBB popularity poll below...
Celebrity Big Brother 2017 continues nightly on Channel 5.
The first live eviction airs this Friday night at 9PM.