Friday night’s live Celebrity Big Brother show saw hyperactive pop duo Jedward thrust into the house as the newest housemates to join the line-up.
The Irish twins, who came third behind winner Paddy Doherty and second place Kerry Katona in CBB 8, went straight into the betting as 10/1 shots to win, however punters thought their odds were too big.
Bookies BoyleSports quickly saw a flurry of bets for Jedward to win at 10/1 and were forced to slash their odds in half, seeing the former X Factor contestants now priced at 5/1 to win.
Calum Best has suffered a slight drift for the CBB crown as he is eased out to 3/1 from 11/4. Speidi have closed the gap on Calum after they sensationally shortened in from 11/2 to 7/2, making it somewhat of a two horse race already.
Aoife Heffron from Boylesports commented today: “Jedward initially went in as a middle of the road 10/1 shot, but punters jumped on their odds like John and Edward jumped/fell off the stage on Friday night and our traders had to react quickly as the bets rolled in, cutting the annoyingly entertaining duo into 5/1.”
She added: “Speidi have already caused a bust up in the house, but their cunning plan to wind everyone up has garnered them legions of fans, who are happy to get behind them to win.
"Their supporters have backed them in from 11/2 to 7/2, putting them right on favourite Calum Best’s heels to win, threatening his position at the head of the betting.”
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Celebrity Big Brother 2017 airs nightly on Channel 5.