Celebrity Big Brother 2017 could prove to be the 'sexiest yet', at least if show bosses get their way.
Show insiders claim that producers are going all out to increase the chances of romance on this year's series.
And that even includes making the beds smaller to force housemates closer together.
A source told the Daily Star on Sunday newspaper: “One of the new things this series is that the beds will be smaller. It’s a clear indication that they want to see the housemates get close and encourage intimacy.”
While no names have been officially confirmed for the cast yet, it's rumoured that the line up could see a number of potential couples.
They include the already married US reality couple Spencer Pratt and Heidi Montag aka Speidi, as well as former Celebrity Love Island champs Calum Best and Bianca Gascoigne.
Calum and Bianca first both appeared on ITV's Celebrity Love Island back in 2006 with the couple winning the show.
"Calum Best has been my heart-throb for a long time and he is extremely sexy," The Daily Star newspaper quotes Bianca as saying about her former flame.
Both 'stars' are set to return to reality telly together in January as they enter the Celebrity Big Brother house.
Supposedly, show bosses are hoping the couple "will turn the new Celebrity Big Brother into a sizzling version of Love Island."
Speidi, Calum and Biana will make up a cast of 'All stars' and 'New Stars' for this January series.
More new stars rumoured include footballer Jamie O'Hara, X Factor singer Sam Callahan as well as US musicians Ray J and Stacy Francis, who also have history together.
Meanwhile, more past 'all star' housemates who are rumoured to be returning include James Jordan, Jasmine Waltz and Austin Armacost.
Host Emma Willis will introduce us to the official new Celebrity Big Brother line up, made up of the returning housemates and new faces next week.
The Celebrity Big Brother 2017 start date is now just days away at 9PM, Channel 5 on Tuesday, January 3.