The Chase's Mark Labbett is the latest name linked to the Celebrity Big Brother 2017 cast.
CBB fans are sure the star of ITV's evening game show is the mystery celeb in the latest cryptic teaser released by Channel 5.
The video clip posted to Twitter this afternoon shows a burly looking bloke in a suit and tie, which certainly could be Mark, also known by his nickname on The Chase as The Beast.
The silhouetted star says: "I won't say I'm scared about going into the house, I'll be absolutely callus and cutting."
— Big Brother UK (@bbuk) December 28, 2016
Some followers were quick to suggest it was Mark behind the disguise.
@superTV247 tweeted: "IF THAT IS MARK LABBETT THEN I AM BUZZING OMG"
@ChildOwen agreed: "looks and sounds like The Chase' Mark Labbett!"
And @SBBaker88 concurred: "that's the beast Mark Labbett"
Whether they're right or not remains to be seen.
Channel 5 has confirmed that the new series of the show will - as we all expected - see a mix of former Celebrity Big Brother housemates as well as new faces.
But they aren't officially announcing any names before launch night.
Host Emma Willis will introduce us to the official new Celebrity Big Brother line up, made up of the returning housemates and new faces, on Tuesday January 3 at 9PM.
New stars rumoured include footballer Jamie O'Hara, X Factor singer Sam Callahan, Love Island's Olivia Buckland, recent Apprentice candidate Jessica Cunningham, Shameless star Jody Latham, reality TV regular Bianca Gascoigne and snooker ace Ronnie O'Sullivan.
Meanwhile, past 'all star' housemates who are rumoured to be returning include Jasmine Waltz, Lauren Harries, Jedward, James Jordan, Katie Price, Nicola McLean, American couple Speidi - Spencer Pratt and Heidi Montag - and Jasmine Lennard.