Kim Kardashian's pal Jonathan Cheban could end up on Celebrity Big Brother again next month.
Show bosses are reportedly interested in signing the star, who previously quit the show last year.
Jonathan appeared in last January's series but left the house halfway through the series.
“I’m not feeling so great at this point," he told Big Brother in the Diary Room at the time. “Right now I’m feeling edgy and claustrophobic.
“There is a point where my mental stability is more important than entertaining.”
Now CBB bosses are supposedly keen to get him back on the show with Jonathan in the country to appear on E4's Celebs Go Dating.
"Both Channel 5 and E4 know that Jonathan is a key part of success for any show he does," a source told the Daily Mail newspaper. "He has been heavily rumoured for Celebs Go Dating but CBB bosses have got wind of this and are keen to sign him so he can complete a run in the show - he quit last year leaving viewers wanting more."
According to the publication, it's prompted a bidding war between the two channels.
"It's late in the day for both shows so it's just a case of whoever comes up with the most cash and the right deal," the source claimed.
Given Celebrity Big Brother has some 18 series worth of housemates to pick from for its All Star line up - not to mention all the regular BB series - it'd be pretty disappointing if the cash is spent on a rather boring contestant from just last year.
We'll just have to wait and see what happens when Celebrity Big Brother launches on Tuesday, January 3 on Channel 5.