The Celebrity Big Brother 2017 eye has been revealed this morning.
Show host Emma Willis took to Twitter moments ago to unveil the new iconic eye logo for the upcoming series
And it's pretty epic.
The animated eye has a comic book, pop art style and is made up of lots of stars which burst out onto the screen.
"Pop goes January!! @bbuk #CBB" host Emma tweeted alongside the caption.
The eye is the first teaser from the upcoming series of Celebrity Big Brother on Channel 5, which is rumoured to have some sort of 'All Stars' twist.
And the newly revealed logo certainly adds credence to those rumours.
As yet, Channel 5 have not revealed just what they have planned but reports have suggested we'll probably be seeing some former housemates back.
It wouldn't be the first All Stars series with Channel 4's Ultimate Big Brother airing back in 2010.
But it would be the first for Channel 5's era and it's claimed we could get a extra element with some 'new stars' also joining the house alongside the returning housemates.
As who which former Celebrity Big Brother housemates could be returning, rumours have included include Angelique 'Frenchy' Morgan, ex Strictly pro James Jordan, Katie Price, Nicola McLean, American couple Speidi - Spencer Pratt and Heidi Montag - and model Jasmine Lennard.
Also linked to the show are BB7's Nikki Grahame, BB1's Nasty Nick and most recent CBB winner Stephen Bear.
Celebrity Big Brother 2016 begins in January on Channel 5.
Also back in the new year, as ever, is Celebrity Big Brother’s Bit On the Side. The spin-off returns week nights with Rylan Clark-Neal. Joining him will be a variety of celebrity panellists and an audience of CBB fans to debate hot topics, reveal exclusives and go behind the scenes of the main show.