Channel 5 has raised the stakes as it takes over control of Big Brother from Channel 4, increasing the prize fund from £100,000 to a whopping £500,000! The move is just one improvement the channel hopes to make to the reality series before it returns to screens in the autumn for its first showing on its new home.
According to the Daily Star whoever is crowned winner of the show will gain access to the half a million pound jackpot, in addition to making a fortune from advertising and magazine deals. With Channel 5 sharing an owner with the Daily Star, Daily Express and OK magazine it seems the winner of Big Brother 12 could well be set up for life.
Channel 5 Programmes Director Jeff Ford said tonight: "We’re hugely excited to have secured the return of Big Brother for Channel 5 which will form a key part of this year’s schedule. The series has previously captivated a decade of television viewers and we aim to bring Channel 5’s energy, optimism and vibrancy to the series.”
Tim Hincks, chief executive officer of Endemol UK, added: “Big Brother has a passionate and loyal fan base in the UK and I’m delighted it has found a new home on Channel 5. Ten years on it’s as potent and cutting edge as ever and it’s still one of the only truly multi-platform entertainment brands.”