Ricky Norwood is now the firm favourite to win Celebrity Big Brother 2016.
It follows last night's live show where the former EastEnders actor found himself topping the latest eviction vote to stay in the house, beating rival Stephen Bear.
The former Eastenders actor is now 17/10 from 7/2 to win the reality show with Ex on the Beach star Bear next in the betting at 3/1 having been eased out from 2/1.
American reality TV star Renee Graziano has also seen her price shorten into 4/1 from 6/1 whilst former glamour model Samantha Fox has been eased out to 8/1 from 6/1.
Frankie Grande is priced at 11/1 to go all the way whilst Marnie Simpson is priced at 14/1.
Former X Factor contestant Katie Waissel remains an unlikely contenders at 30/1 with Aubrey O'Day the outsider of the remaining contestants.
Liam Glynn, BoyleSports’ spokesperson said: “Ricky Norwood has taken over at the head of the CBB betting and he now poses as a large four figure loser having been backed in from 8/1 since the start of August.”
He added: “Stephen Bear is starting to lose his popularity with punters and has been eased out to 3/1 from 2/1. It may well be that punters are sick of his attention seeking games.”
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Celebrity Big Brother continues nightly Channel 5 with the final on Friday, August 26.