A wise songsmith once asked 'Is it too late now to say sorry?'
That person was of course Justin Bieber and Saira wants him and every one else to understand the answer is always NO.
It was all kicking off in Sunday night's show with a major row first between Saira and Bear, Lewis and Heavy D.
And that was before Marnie got her boobs out in Saira's face in an ill-thought out dare.
During the morning after the night before there were a lot of apologies with Marnie the first to say sorry to Saira.
Later, Stephen said: "I'm sorry, sorry if I've upset you."
A clearly disgruntled Saira replied: "It's alright, it's a new day, everybody's sorry," before walking away.
She later confided in James Whale: "What's happened, happened, I'm sick of all the 'sorry', 'sorry', 'sorry for this,' or 'I'm sorry for that'.
"There are some people in this house I really don't want... I'm not into this 'you kick me in the face then you say sorry', I'm just not built like that."
It looks like this BB row is set to rumble on for a while yet...
Celebrity Big Brother airs nightly on Channel 5.