Samantha Fox has explained just why she's entering Celebrity Big Brother for this summer's series.
Far be it for money or to raise her profile, Sam has revealed it was her girlfriend's dying wish.
The Page 3 pin up has told how she signed up to the series after partner Myra tragically passed away last year following a two year battle with cancer.
The model icon told The Sun newspaper: "Myra wanted me to do this.
"We saw the producers two years ago when Myra got diagnosed. Before she died she told me she wanted me to do it."
Speaking previously on This Morning about losing Myra, who she was with for 12 years, Sam opened up: "It’s been a difficult couple of years for me. The suffering is over… suffered for a good two years.
"She was told she was terminal two years before she died, so that was the most difficult time, the two years leading up to her death."
Celebrity Big Brother continues nightly on Channel 5.