Christopher Biggins, Marnie Simpson and Ricky Norwood are the early Celebrity Big Brother favourites.
Biggins is the early favourite to win (and had been even before the line up was confirmed) while Marnie could potentially become the third Geordie Shore star to win CBB.
Meanwhile Ricky has been tipped to be a dark horse by the bookies.
After entering the house on Thursday, Ladbrokes have been inundated with bets on the former Eastenders star to emerge victorious, which has seen his odds trimmed into 5/1.
Favourite Biggins remains a 3/1 shot, whilst Marnie's early antics keep her in second spot at 9/2.
Unfortunately for Aubrey O'Day (25/1) it looks like she might be better off packing her bags already and heading back Stateside as only 20 bets have been placed on her chances of success to date.
However it's radio host James Whale who's the biggest outsider, given a 40/1 shot of winning.
Jessica Bridge of Ladbrokes said: "Biggins might be the favourite but if the support continues it won't be long before one Fatboy takes over another as the front runner for CBB glory."
In our poll and the results match the bookies' odds as things stand with Biggins, Marnie and Ricky in the top three spots.
However with potentially the longest ever CBB series there's a quite a way to go until the final yet...
Who is your VERY early favourite based on little more than first impressions? Vote in our first popularity poll of the series below...
Remember, Celebrity Big Brother continues nightly on Channel 5.