Rylan Clark-Neal has demanded that Big Brother comes down hard on rule breakers.
Following the latest series of Celebrity Big Brother and Big Brother, where housemates have been using fire escapes to repeatedly get out of the house, Rylan is hoping for a "no nonsense" approach as the new series of CBB begins tonight.
He's told The Sun that those who break out should be immediately REMOVED from the series and also have their fees taken away.
Rylan suggested to the newspaper: “This year, if people start breaking out and stuff like that, I will be the first one to say, ‘Kick them the f*** out’.
“No-one is bigger than Big Brother. That’s the way I look at it.”
The Bit On The Side host added: “They are all being paid a lot of f***ing money to be in that house.
“In reality, yes Big Brother is hard but, let’s be honest, it’s sitting in a house for four weeks playing games.
“We’re not out on the front line.”
The latest summer series of BBUK seemed to see Big Brother lose his balls as housemates got away with breaking all the rules.
Lightweight punishments included turning the hot water off for a morning or eating slop for breakfast, only for the group to be thrown a party full of food and booze the same evening.
And while Emma Jensen felt Big Brother's wrath when she escaped twice, her exit seemed to be an exception as the group continued to ignore the rules without great consequence.
The threat of instant eviction would undoubtedly make sure housemates toe the line...