Jason Burrill has told his fellow Big Brother housemates he REALLY wants to win the show
However the competitive body double says it's got nothing to do with the money and would rather it not even be there.
Although given he's already scooped £20,000 for himself, it's perhaps easier for him to say that rather than the other housemates.
Speaking ahead of last night's live show, where Laura Carter ended up being evicted, Jason said: "I can't call it."
He told Jayne: "I don't want to go. Even Big Brother said that you've had a tough ride of it."
She assured him: "You've come out smiling."
Jason went on: "After the Charlie thing, after Annihilation, there was nowhere else to go.
"I've accepted that I can't win but if I get to the end that is an achievement in itself... that was my target.
"First is an amazing thing but I see coming second or third just as good, except it's just not that number one position."
He added: "I'd like to take the money out from it and go yes, I want first.
"That is what first means to me. I just want to get to the end."
Big Brother 2016 continues nightly on Channel 5 with the live final on Tuesday night.