The Only Way Is Essex hunk Lewis Bloor has reportedly signed up to the Celebrity Big Brother 2016 line up this summer.
Lewis is said to be the latest name from the ITVBe series to join CBB, following the likes of Amy Childs and Kirk Norcross.
A show insider told the Daily Star newspaper: “Producers know Lewis will be the perfect addition to the line-up."
The source explained: “They always want a hunk in each series. And he’s great because he’s got the look but also the personality.
"He won’t be afraid to get involved in arguments.”
Lewis isn't the only member of TOWIE who has been linked to the show.
Earlier this year, Jessica Wright hinted she was keen to take part, saying: "I love reality TV.
"I feel Big Brother or I’m A Celeb would really give me the opportunity to show off the real Jess."
She explained: "TOWIE was great but it was edited down."
And just this week Bobby Norris put his name forward too, saying there had been some informal talks.
He said: "I absolutely love Big Brother. I've watched it since series one, day one. I live and breathe Big Brother. Would I do it? Yeah, I think I would."
Non-TOWIE names linked to this summer's CBB cast include a number of Americans, led by rapper Lil' Kim who is supposedly scooping the series' biggest fee ever.
US reality star Beth Chapman, wife of 'Dog The Bounty Hunter' and singer Aubrey O'Day are also both rumoured, as well as seventies heart-throb David Cassidy, famous for appearing in American sitcom The Partridge Family.
Other reported celebrity housemates right now include radio presenter Lizzie Cundy, Absolutely Fabulous star Helen Lederer and Geordie Shore's Marnie Simpson.
More 'celebs' tipped to be a part of the cast are Union J singer Jaymi Hensley, Anthea Turner's ex husband Grant Bovey, Gogglebox's Chris Steed and Stephen Webb, model Samantha Fox and former X Factor act Katie Waissel.
Celebrity Big Brother airs from next Thursday night on Channel 5.