Alex Cannon become the latest Big Brother housemate to spend time with a loved one in the house today.
As part of the ongoing shopping task, housemates are being tempted with all sorts of rewards and prizes which they must resist in order to pass the challenge.
Big Brother's offers to the group have ranged from fry ups to family members and last night's show saw a trio of lovers join the house.
This evening saw Alex offered the "fitness fanatic's dream" as he was tempted with time on gym equipment, with his very own personal trainer, friend Grace.
She told him that 'viewers are loving you' and insisted to Alex that he was not coming across as boring.
We're not sure what show she's been watching...
Alex is now the latest to spend time with loved ones: Ryan was tempted witha spray tan and catch up with his best friend and turned around to take up Big Brother's offer.
The day also saw Sam Giffen enjoy a catch up with his mum, enjoying a fish and chip dinner.
However some housemates have been left annoyed at not getting any one to turn for.
In tonight's show, both Jackson and Lateysha are seen fuming when Laura, Emma and Andy get to spend a SECOND night with their loved ones.
Big Brother airs nightly on Channel 5.