Big Brother 2016 has a new favourite to win as we race towards the end of this summer's short series.
Hughie Maughan is the new favourite to win Big Brother with bookmakers Ladbrokes.
After breathing down Alex Cannon's (7/2) neck for what feels like an eternity Hughie has finally overtaken the quiet scouse model as the front runner to win this year's series at odds of 3/1.
Jason Burrill sits in third position as a 5/1 shot while Lateysha Grace has the best odds of the remaining ladies at odds of 7/1, the same as Jackson.
Jessica Bridge of Ladbrokes said: "The money's been coming for a while and Hughie has at last edged ahead of long-term favourite Alex. It's starting to look like a clear two-horse race to the final."
We're now at the half way point of Big Brother 2016 but we've still got fourteen housemates remaining.
In our latest weekly poll results, Hughie is also topping the vote with Jason second and Jackson in third.
In a departure from the odds, Alex finds himself sixth in our rankings having done pretty much noting in the house in the past month.
Right at the other end is poor Sam Giffen with all of 14 votes from the thousands cast.
Who are you backing to win Big Brother right now? Vote in our fifth popularity poll of the new series below...
Big Brother continues nightly on Channel 5 with the final later this month.