Big Brother 2016 housemate Ryan Ruckledge is reportedly hoping that the show helps him to become 'the male Josie Cunningham'.
If you're not aware of her, supposed ‘model’ Josie has been a tabloid favourite thanks to a string of controversial stories and having generally no shame.
And she's someone that Ryan is apparently looking to emulate by getting the public to turn against him.
A supposed friend told The Sun today: “He is desperate to become the male Josie Cunningham.
“He’s really jealous of her fame and will do anything to become a household name, he won’t care if it’s through being hated.”
According to the insider, Ryan has a game plan to stir up trouble in the house and cause drama at every moment.
They said: “Ryan will definitely intentionally rub people up the wrong way, he’ll cause a lot of trouble and then leave the house to fall out.”
It's only Day 2 and already Ryan has been dominating the nightly highlights show
In this evening's epiosde he was seeing losing it after Big Brother revealed a love rival was living in the main house.
Sam Giffen accused Ryan of being "obsessed" with him in his entrance VT but Ryan claimed Sam had stolen his exes.
Ryan raged in the other house: “Get me into that f**king house now. That guy is going to wish I was never in the f**king place, I swear to god…I am raging”
Big Brother 2016 airs nightly on Channel 5.