With so-called 'celebrities' peppering this year's Big Brother line up, is it going to be a level playing field?
Last night the Big Brother 2016 housemates were revealed with more than a few familiar faces.
A number could have easily passed for Celebrity housemates, with Alex Cannon and Lateysha Grace both stars of MTV shows just like Megan Mckenna, who appeared in the most recent CBB series.
And when you consider that model Bobby Sabel was considered big enough for Celebrity Big Brother, the likes of Laura Carter (E4's Young, Free & Single), Georgina Leigh Cantwell (E4's Taking New York) and Ryan Ruckledge (X Factor) wouldn't have been too out of place on CBB either.
But is it fair that those with big followings are competing against unknowns, such as Aussie Evelyn Ellis?
The current favourite to win is Alex who's going into the house with more than 32,000 Twitter followers and plenty of Celebrity support.
Geordie Shore and I'm A Celebrity winner Vicky Pattison has been championing him on Twitter along with a whole host of other reality stars including model Casey Batchelor, Ferne McCann, Jessica Wright, Vas J Morgan and Jasmin Walia.
Compare that to the 'normal' Jayne Connery, who raises awareness and funds for Dementia, with just 130 followers.
Some viewers feel those with 'celeb' backgrounds have an unfair advantage.
On Twitter, Karla-anne wrote: "Shouldn't lateysha be on celeb big brother.... She was on the valleys on mtv! Unfair advantage #BBUK"
Kiyan agreed: "It's unfair that HM's will have to compete with people who are known. Especially if they're connected to Geordie Shore in some way. #bbuk"
Sasha concurred: "Not happy with all these 'known' hm. From the valleys and that dating show. They have a following....how unfair!!"
Of course having a following is one thing, getting them to actually vote for you is another...
Do you think some of this year's lot have an unfair advantage? Tell us in the comments below or tweet @TellyMix!
Big Brother continues nightly on Channel 5 with the first highlights tonight at 9PM.