The co-host of MTV's Judge Geordie is set to join the Big Brother 2016 housemates line up.
Hunky Alex Cannon appears on the reality show alongside Vicky Pattison with rumours that the pair are dating.
According to The Sun newspaper, Alex will be one of this summer's BBUK housemates and show bosses hope he reveals all about his supposed relationship with Vicky.
The tabloid even claims that Alex will be getting a 'six figure sum' to appear, despite it being the civilian series.
"Vicky's one of the biggest stars on TV right now - and although she's open and upfront about everything, her love-life is always a bit of a mystery," a source told the newspaper.
They explained: “Bosses are throwing big money at Alex - it's believed to be about a six figure sum - and it's because they're hoping he'll spill the beans about the nature of their relationship."
The insider went on to add that an appearance in Big Brother could also help boost Alex's profile while providing viewers with plenty of eye candy.
"It's a shrewd move for Alex - it's gonna take him from bit part on cult reality show in to the mainstream," the source said. “He's so handsome, bosses even think he could win in as fans vote to keep him in as resident eye-candy."
The new series of Big Brother kicks off Tuesday night on Channel 5.
Rumour has it that this year's housemates will include a number of 'celebrities' as part of the line up.