Just as this new picture of hosts Emma Willis and Rylan Clark shows, this year Big Brother is smashing up all the rules.
This morning Channel 5 has revealed the first teasers from the new series, explaining: "From Day One the Housemates will be under attack from an unseen ominous dark force that will have a dramatic and divisive effect on the House."
Emma will return next month for the live launch as she welcomes a brand new bunch of housemates but they've no idea what's coming.
"Whilst things may appear to be straight forward Big Brother will ensure that no-one will have the entire picture," Channel 5 say. "The Housemates are not alone and they should be prepared for paranoia and suspicion."
As we previously revealed, the Big Brother house has been given a monochrome makeover but Channel 5 reveal: "Whilst everything may appear to be black and white – that certainly won’t be the case. Viewers should prepare for a ‘yin and yang’ style force to evolve Big Brother for a new generation. This force will affect the Housemates for better or for worse."
Other titbits about the new series confirm a £100,000 prize fund and the return of Bit On The Side with Rylan Clark-Neal on week nights.
Big Brother airs on Channel 5 this summer.