David Gest has died aged 62, his friends and family have confirmed.
The Celebrity Big Brother housemate passed away in a London hotel, the BBC News reports this evening.
"It is with great sadness that I can confirm that David Gest has died today," a statement by friend and former bodyguard Imad Handi read.
Police say there are no suspicious circumstances regarding the death and that a post-mortem to determine the exact cause will be held in due course.
David appeared in the latest series of CBB back in January but left the show half way through due to illness.
He went on to plan a new tour for this summer in the UK, called the David Gest Is Not Dead But Alive With Soul Tour, in reference to the now infamous mix up during Celebrity Big Brother.
Fellow housemate Tiffany Pollard feared David had died in the house after getting confused when David Bowie's death was announced to the group by his former wife Angie Bowie, also a housemate in January's show.
The Celebrity Big Brother housemates have led tributes to David online, with Jeremy McConnell tweeting: "Can't believe it. Sleep tight brother."
Megan McKenna added: "I can't believe the news I've just received we've lost an amazing man my thoughts go out to David Gest's family I'm so lucky I had the to meet and get to know him for the short time that I did I'll always remember your funny stories I'll miss you David xxx"
Scotty T wrote: Can't believe your gone RIP David Gest. What a beautiful human xxxx
Bit On The Side's Rylan Clark posted: "So sad to hear the news about David Gest . Really sad news. Xx #RipDavid rylan"
"My heart is broken. Grandad has gone. Last to get photo with him. We made plans and im gutted I won't see you again," revealed Stephanie Davis.
Gemma Collins commented: "Absolutely beside myself David Guest I [heart] you so much so so sad to hear this will never forget you X the phone calls I will miss so much RIP"
Darren Day said: "I'm devastated to hear about my dear friend David Gest. I love and miss you mate. Heaven will be a brighter place x "
Christopher Maloney tweeted: "OMG just found out my great friend @DavidGest2016 has sadly past away. My thoughts are with your family at this time. RIP David x "
And finally, Kristina Rihanoff wrote online: "I can't put it words how truly sad I'm to hear that the wonderful @DavidGest2016 past away. One of the best people I got to know in my life"