Big Brother winner Kate Lawler has revealed that she wouldn't "recommend" taking part in the show now to anyone who wants a media career.
Kate won the third series of the show in 2002, which was the most watched ever, with ten million viewers tuning in for the final - making it Channel 4's fourth most watched broadcast of all time.
But while Kate has managed to carve out a successful career as a radio DJ since then, she reckons Big Brother is now best left to housemates who are there for the experience.
"People have always said to me, 'Why don't you ever do Big Brother's Bit On The Side?'," she told Digital Spy. "I've stopped watching Big Brother now, it's weird.
"I don't know if I'd recommend doing it now, unless you genuinely want to go in for the experience. I think too many people will come out now expecting to be Jade Goody, and there only ever was one Jade."
Although she's no longer a viewer, Kate bears no ill will to the show. "I am incredibly proud of Big Brother and how I started out. It's not like I'm turning my nose up at it," she added.
"It was such a fond experience. I know I cried and argued with people but I had the best nine weeks ever."
However, Kate confessed that she's NEVER watched her stint in the house back, even though it took place over thirteen years ago.
"Someone tweeted me saying, 'I've just found this video of you and Alison', and it was when we broke the table," she explained. "It was cracking me up. I've got to sit down one day and watch some of the episodes."
Kate was speaking to promote the brand new Virgin Radio, which launched yesterday, where she hosts an afternoon programme.
Also part of the relaunched station's line-up is former Xtra Factor presenter Matt Richardson, who recently slammed The X Factor, branding it a "sinking ship".