It seems with two line ups a year to fill, the bar for what passes for a Celebrity Big Brother housemate is getting ever lower.
According to reports this week, internet sensation Ronnie Pickering is being considered for a spot in the house in the summer.
Ronnie made headlines last year after a road rage confrontation between himself and a motorbike rider caught on dashcam went viral.
Millions saw Citroen car driving Ronnie clash with the rider, now infamously declaring: “Do you know who I am?”
The video, which ended up being watched by millions, prompted remixes, memes and a whole lot more as it spread across the web.
Apparently it also caught the eye of bosses at Celebrity Big Brother.
According to the Daily Mirror newspaper, producers think Ronnie could make for an explosive housemate.
"Bosses think sparks would fly if Ronnie enters the house," a source told the tabloid.
However the publication also quotes Ronnie himself as not being too keen to take part.
“W.T.F. I don’t know about going on there. Would have to think about that one," he remarked.
The new series of Celebrity Big Brother will air later this year on Channel 5.