Jeremy Kyle has ruled out an appearance on Celebrity Big Brother after turning down big money offers.
The day time TV presenter, famous for his self-titled talk show, has been linked to an appearance on the series in the past.
Last year he said of the rumours: "Imagine that! People keep asking me and I just keep saying, 'Imagine that!'
"People are betting on me, the bookies have me at 4/1 to go in."
But while he does watch the show, Jeremy has ruled out ever ending up in the Celebrity BB house himself.
Having now fronted the Jeremy Kyle Show for more than a decade, he told the Daily Star on Sunday newspaper: “When it all finishes I’m going to slide away into insignificance.
"There’s absolutely no way I’d do something like Celebrity Big Brother.”
While Jeremy has been ruled out a string of other celebs have already been linked to the new series of Celebrity Big Brother this summer.
And they include YouTuber Trisha Paytas, The Real Housewives of Beverly Hills' Brandi Glanville, X Factor's Amelia Lily, Gogglebox’s Sandi Bogle, TV psychic Derek Acorah and Absolutely Fabulous star Helen Lederer.
Joining them on a leaked list includes American Star of The Bachelor Chad Johnson, Reality star Jordan Davies, Real Housewives of Cheshire star Dawn Ward, Ex EastEnders actor Shaun Williamson, reality star and Hollyoaks actor Paul Danan and Girls Aloud's Sarah Harding.
And more rumoured Celebrity Big Brother 2017 housemates are Made In Chelsea's Sam Thompson, Mob Wives' star Marissa Jade and daughter of Chris de Burgh and model Rosanna Davison
Celebrity Big Brother 2017 starts on Tuesday, August 1 at 9PM on Channel 5.