The 'David is Dead' mix up has become the most watched moment of Big Brother ever in recent history.
The now infamous clip has become the most viewed of any since the show moved to Channel 5 in 2011.
Although it's hard to say which, if any, moments from the Channel 4 era matched up with no stats available, the David mix up is sure to still be high up on the list from all of the past 16 years of Big Brother.
The unbelievable moment from January's series saw total shock and confusion in the house when Tiffany Pollard mistook Angie Bowie announcing the death of her former husband David Bowie as news that their fellow housemate David Gest had died in the house.
It's seven minutes that have gone down in reality TV history but the footage became much more harder to watch last week when news broke that David Gest had sadly passed away following the show.
David was tragically found dead in a London hotel, aged 62, just before starting a UK tour based on Tiffany's mistake, named the 'David Gest Is Not Dead But Alive With Soul Tour'.
It's been reported that the live shows could still go ahead as a tribute to David.
"Everyone involved wants the tour to go ahead, it’s what David would have wanted," a source told BANG Showbiz recently. "He lived for music and took great pride in bringing over so many of his friends from the soul and R&B world over to the UK for so many tours over the years.
"At the moment it is in the hands of the lawyers as to what is going to happen but everyone involved is determined to sing in David’s memory."