However already he faces some stiff competition for the title as the new series gets underway.
Sixteen new housemates joined the Celebrity Big Brother house in last night's live launch and David Gest and John Partidge are emerging as the major threats to Scott's position as CBB favourite with bookies Ladbrokes.
Since entering the house the bets have been flying in thick and fast for both music prodiucer David and soap actor John, and the duo now find themselves chalked up at 5/1 apiece behind favourite Scott at 5/2.
West End 'bad boy' Darren Day has also been popular in the last 24 hours which has seen his odds cut into 9/1. However, not too surprisingly former UKIP member Winston Winston McKenzie's odds have drifted out even further to a huge 80/1.
Meanwhile, it's a 2/1 shot that any celebrity quits this year's series or there's 5/1 on offer viewers see a CBB romp.
Jessica Bridge of Ladbrokes said this afternoon: "Scott's feeling the early pressure as favourite and as far as punters are concerned David or John could soon usurp him as the front runner for glory."
With the brand new series now off and running, vote for your early Celebrity Big Brother favourite in our first popularity poll of the brand new series below...
Browse pictures of the Celebrity Big Brother 2016 line up below...