James Hill has become the odds-on favourite to win Celebrity Big Brother 2015 this summer.
Farrah Abraham got the boot in last night's Celebrity Big Brother eviction to leave eight housemates battling it out with less than a week to go before the finale.
Fighting for the British side we have Loose Women panelist Sherrie Hewson, stand up Bobby Davro, The Apprentice candidate James Hill, X Factor's Stevi Ritchie and Chloe Jasmine and finally former Atomic Kitten singer Natasha Hamilton.
The dwindling US housemates are reality star Austin Armacost, 'adult movie' actress Jenna Jameson and supermodel Janice Dickinson.
James might have fallen at the final hurdle on The Apprentice but as far as bookies Ladbrokes are concerned he will romp home first past the post in Celebrity Big Brother this year as the new odds-on favourite for glory at 4/6.
His closest rival in the betting is Natasha at 3/1, with showmancers Chloe and Stevi now chalked up at 8/1 having been 33/1 shots just 48 hours ago.
Jessica Bridge of Ladbrokes said: "James entered the house as a 16/1 outsider and his odds have gone down hill ever since, crashing into favouritism."
Who are you loving right now? Vote for your current top Celebrity Big Brother 2015 housemate in our latest popularity poll below...
Celebrity Big Brother continues nightly on Channel 5 with the final at the end of the month on September 24
Celebrity Big Brother 2015 winner
Ladbrokes latest betting
Chloe and Stevi 8/1