Big Brother Timebomb housemate Kieran McLeod is playing the game and he doesn't care who knows it.
The 30-year-old former Professional Basketball player and restauranteur is one of 15 Big Brother 2015 housemates set to enter the house on Tuesday night.
And speaking before the live launch this week, he declared: "I want to win, maybe I won't take somebody else's feelings into consideration or maybe look at someone else that can contribute to the team, because I'm thinking, 'I just want to win'. "
He explained to DigitalSpy: "People are thinking of it as a game. Don't get it twisted. They're just not coming out with it, whereas I'm just straight to the point. It is a game, because everyone that's going in there has got a game plan, but me, I will let people know from the get go. It is a game, that's exactly what it is. But that's just me."
Meanwhile, Kieran revealed that he hoped the show would lead on to bigger and better things.
"Big Brother's a stepping stone for me to ram myself and get more exposure out there, because I believe that I can bring my confident, bubbly personality to the TV game and entertain the nation," he said. "[I'm doing it] for the fame, and obviously it's a stepping stone for me to branch out and let people know who I am and show them what I can do as well."
While Kieran sounds prepared for all the show has to offer, fellow housemate Nick Henderson is worried that he might not even make it into the house.
Declaring that people will instantly dislike him, 'eccentric rich kid' Nick confessed: "I could be the first contestant to ever throw up on stage. I get stage fright, so we'll see how it goes."
He joked that he 'regretted' signing up but added: "It's too late now, so I'm excited and I've just got to enjoy it."
Big Brother: Timebomb kicks off TUESDAY at 9PM, May 12 on Channel 5.
Browse pictures of all the Big Brother contestants here...