Perez Hilton reckons his latest attention seeking antics on CBB are making for good telly.
The celeb blogger spent the early hours putting cheese up his nose in a bid to impress us all, apparently.
However close pal Nadia Sawalha branded it a "low point."
Perez insisted: "It was gross, but it was funny to the viewing audience. "
Nadia replied: "I don't know... It's not funny in here"
"They ate it up," claimed Perez of the viewer's reaction to the as-yet unseen footage. "They'll love it even more cause in the Diary Room I took it out of nose and ate it and said 'Ew' and finished it.
"I thought it'd be funny, and silly, and stupid."
Perez went on, despite pleas from Nadia to calm down: "The viewer would've love it. I am here for the people.
"I give great TV just by being me that's why they pay me the big bucks, I'm naturally brilliant."
After last night's live twist saw Katie Hopkins saved from the public vote, Calum, Perez, Alicia and Nadia now all face the latest and second eviction of the series on Friday night.
Browse pictures from yesterday evening's show below...