Perez Hilton has revealed just how he plans to win Celebrity Big Brother 2015.
The controversial housemate has been the show's most talked about contestant in years and he says it's all part of his master plan.
Speaking before heading into the house at the start of the month, Perez declared he had done his research on the other rumoured celebs and planned to "play with people".
“I’m finding stories about the celebrities for the viewers," he explained. “I’ll play with people. The thing about me is I’m so fun.
“Some people make it to the finale because they make good TV. I’ve been doing this for so long, I know the game, I wrote the book."
We're not sure exactly which book Perez thinks he wrote but it certainly wasn't one on how to endear yourself to the British public.
Although of course, he reckons he's got it all figured out: “This is going to be an amazing opportunity for me to possibly get fans and to get people invested in me.
“And the start of more career opportunities in the UK. "
Perez - who's real name is Mario Armando Lavandeira Jr - suggested before entering the house that most of the group would want to be his pal.
He said: “I think a lot of these people may want to try and befriend me because you know most of these folks are only known in the UK, except for the 3.5 Americans.
“A lot of them probably want to break America, and think ‘Oh gosh, if I befriend Perez maybe he’ll talk about me and write about me in the future’.”
Perez also told The Sun newspaper that he "wants to win" but added: “In the history of CBB because only one American has ever won, so the odds of a second American ever winning are slim to none.”
Celebrity Big Brother 2015 continues nightly on Channel 5.