James Jordan left Lauren Goodger in tears in the Celebrity Big Brother UK house tonight.
It was all part of the latest task by Big Brother, which saw the housemates give each other anonymous feedback.
It was claimed about Lauren that it was “obvious how much she wants to win” and that she needed to have “more self respect” and to “control herself when she’s drinking," with regards to her flirting and wardrobe malfunctions.
This was written by James who at first did not own up to it.
But when Lauren was crying about the comments, the former Strictly professional took her aside to explain it was all just a joke, apparently.
"It's like I'm getting told off for getting drunk and being crazy," she said.
"You're not being told off. I wrote it," James told her.
He confessed: "I'll tell you why I didn't stand up, because I thought I'd start playing the game but I didn't expect you to take it so personally.
"I do really like you, I did it because I thought it was quite funny and when you didn't [laugh] it actually upset me.
"I wanted to play a few mind games and see how people react. I didn't think you would get that emotional, I thought you would take it as a bit of humour so it kind of backfired."
James went on: "I can see you getting really upset. It wasn't like I wanted to hurt you."
He added: "I don't want anyone in this house to be crying."
After James' confession, Lauren replied: "I feel better now you said that."
Still, we're not too sure how it was a joke...
The full task and fallout will air in tonight's highlights show from 9PM on Channel 5.