The Celebrity Big Brother 2014 housemates have been given their latest shopping task in the house this afternoon.
And after two weeks on basic rations, they're keen more keen than ever to pass this one.
On the surface, the Concentration shopping task is shocking simple: The housemates have to keep count of the amount of times the Big Brother Eye appears over the next two days.
Throughout the next 48 hours, Big Brother will make the Big Brother eye appear in a so-called 'Counting Zone'.
Together as a group, the housemates must correctly keep count of the amount of times the eye appears.
Of course, Big Brother will be getting the housemates to do all sorts of wacky and ridiculous challenges to distract their focus from looking out for the eye and counting its appearances.
Housemates must correctly count the number of times the eye appears, within a given margin of error allowed by Big Brother, in order to pass the task and win their first luxury shopping budget of the series.
However things didn't quite get off to a good start as arguments erupted over how best to tackle the task.
George declared he was "good at counting" while James, Audley and Frenchy each had their own ideas of how to win.