Kellie Maloney and George Gilbey have become the very early bookies' favourites to win Celebrity Big Brother 2014.
Tonight saw fourteen celebs enter the most packed house in some seven years.
And after the celebrities entered the house this evening, it's former boxing promoter Kellie Maloney who leads the market as the 7/4 favourite, followed closely by Gogglebox's George Gilbey (11/4) and White Dee (9/2).
Meanwhile, it's a 6/4 shot that Dee manages to convince the American housemates she is Duchess Deidre as part of the launch night twist.
Gladiator David McIntosh's arrogance turned his cheers to boos on the catwalk and his launch night bravado has already seen his odds drift out to 25/1 to win the series.
However it's not too surprising to learn that it's unknown reality star and former exotic dancer Angelique Morgan who is the huge outsider, offered at odds of 33/1.
Jessica Bridge from Ladbrokes commented: "Kellie's landed the knock-out blow and is already the clear favourite for victory.
"However, if the Duchess of Solihull can pull off the early twist it will become a two-horse race between the pair."
Vote for your current top CBB 2014 housemate in our poll here...
Celebrity Big Brother 2014 continues nightly on Channel 5.
Browse pictures of the confirmed Celebrity Big Brother 2014 housemates below...