An average audience of just 2.3 million viewers tuned in to last night's Celebrity Big Brother UK launch.
The new series saw the most packed house in seven years as some fourteen celebs entered.
They included wacky Hollywood actor Gary Busey, B*Witched's Edele Lynch, TOWIE's Lauren Goodger and Angelique Morgan, who we're still not sure has just got lost.
The launch figures are down some 1 million viewers on the last series in January and around 500,000 viewers on the previous summer series on Channel 5 last year.
No doubt the marathon running time didn't help, lasting over 2 hours until gone 11PM.
The celebrity opener was beaten in the viewer ratings by a Pointless repeat, which scored over 3 million.
But despite CBB's low numbers, this year's show has the potential to be one of the best yet with a real mix of housemates.
Meanwhile, 800,000 viewers stuck around for Celebrity Big Brother's Bit On The Side with Rylan Clark, as host Emma Willi spoke about THAT entrance with Gary Busey.
Celebrity Big Brother continues nightly on Channel 5.
Browse pictures of last night's live show below...