Celebrity Big Brother 2014 is here and there are already odds on the winner.
Tonight will see fourteen (assuming no more quit) 'celebs' locked up in a madhouse and forced to carryout ridiculous tasks.
And to celebrate this joyful occasion, Paddy Power is scratching his chin as he ponders who will win the hearts of the nation and be crowned CBB champion.
Kellie Maloney, formerly known as Frank Maloney and top boxing promoter is installed as the clear 2/1 favourite.
Following Kellie on the likely list of celebs is Benefits Street 'star' Dee ‘White’ Kelly at 6/1 and Googlebox’s George Gibley at odds of 7/1.
Others that will come into contention look to be former European heavyweight champion and Olympic gold medallist Audley Harrison, he’s 8/1.
Hollywood actor Gary Busey could be a hit with the fans as he was in his roles in Point Break and The Buddy Holly Story, he is 10/1.
A Paddy Power spokesperson said: “It looks like it could be a hotly contested house this year with none of the candidates over 16/1 in the betting, With a couple of boxing enthusiasts and a few muscular men in the house we make 6/1 that it comes to fisty coughs and there is a fight in the house"
Celebrity Big Brother starts tonight at 9PM on Channel 5.
Browse pictures of the rumoured Celebrity Big Brother 2014 housemates below...