Big Brother 2014 ratings are on course to be the lowest since the series move to Channel 5.
This summer's series has so far averaged 1.53 million viewers to date, according to Official audience figures provided by TV ratings company BARB.
It's down almost 400,000 viewers on last year's series average of 1.9 million viewers and 70,000 on the two series previous to that.
So far the show has lost an average of 150,000 viewers since launch week, which averaged around 1.67 million viewers.
This month's earlier Armageddon twist saw a slight boost to the numbers with a high of 1.6 million viewers for the live twist, the most watched episode since launch night.
But the figures well back to their previous levels last week with Friday's latest eviction attracting 1.2 million viewers.
However Bit On The Side has been doing surprisingly well despite the low numbers watching the main show, with over 700,000 tuning in to the latest instalment on Friday evening.
Big Brother will continue into August on Channel 5 before the new series of Celebrity Big Brother kicks off.