The incumbent Big Brother Uk champion scooped a £100,000 cash prize last summer after (somehow) topping the public vote in the final.
Born with 70-80% hearing loss, Sam vowed at the time to donate some of his winnings to charity and he's done just that, with big money sums sent to the likes of the RNLI, National Deaf Children's Society and Action On Hearing Loss.
"I’d like to provide money to a company that can use it to make better hearing aids or invest in speech therapists," he said. "So I can give deaf children a better way of life.
"£100,000 is a lot of money. Even if I give away a generous amount of money, I still have a lot left over I don’t think I’d ever regret it as I feel very strongly about it."
But as well as charity donations it seems that Sam hasn't splurged, instead looking to work in TV... while doing a few shifts back at his day job in Debenhams.
"I'd like to get some more presenting opportunities, if it was around some of my interests — maybe football — it would be a dream come true," he explained earlier this year.
Sam previously said: "I will go back to work. A couple of shifts now and again, just so I’m keeping myself in a job."
Big Brother starts on Thursday night on Channel 5.