Channel 4 has dropped a hint that it's interested in reviving Big Brother.
The reality series had aired on the channel until 2010 where it has since been broadcast on Channel 5.
Channel 4 had ditched the show citing "creative renewal" and have repeatedly insisted before now that they weren't interested in a rival.
But faced with declining viewer ratings for their other shows and the success that Big Brother and its Celebrity spin-off have achieved on Channel 5, it seems a U-Turn could be on the cards.
Currently Big Brother is set to air on Channel 5 until the end of the year, with a further two series this summer in the contract.
The future after that currently looks unclear as Channel 5 is looking for a buyer, with a reported price tag of £700 million and offers from both Sky and the Discovery network.
According to BBSpy, while Channel 4 have ruled out a takeover attempt of Channel 5 as a whole - saying it's "not worth" the price - they refused to comment on the possibility of buying Big Brother back.
January's latest series of Celebrity Big Brother was the most watched on Channel 5.
The series managed an overall average of 3.04 million viewers with the numbers increasing as the show went on, leaving the final week to average closer to 3.4 million.
Unusually, the final (narrowly) outrated the launch show with 3.71 million watching Jim Davidson crowned winner compared to the original 3.69 million who had tuned in to see the line up unveiled at the beginning of January.