Ratings for Celebrity Big Brother 2014 have been on the up this week, peaking last night with the highest numbers since launch night.
The antics of this year's housemates - which include the likes of Apprentice star Luisa Zissman and comedian Jim Davidson - have won over viewers.
More than 2.7 million tuned in to last night's latest highlights show, the biggest rating of the show since its launch at the beginning of the month.
The numbers are also bigger than the launch of last summer's previous Celebrity Big Brother series.
This run of Celebrity Big Brother has even helped boost Channel 5 to become the fourth most watched channel ahead of Channel Four, who axed the show in 2011.
Last week producers made an unprecedented moved by extending the series mid way through... and then did it for a second time. In total, an extra five days were added to the initial three week run to make it the joint longest CBB ever to air on British telly.
The final is currently set for January 29 with the show continuing to air nightly on Channel 5.