Celebrity Big Brother 2014 has been extended with the current housemates set to remain in the house for longer.
The Celebrity version of the reality telly show usually lasts for only around 20 days but this year's series is set to be one of the longest ever.
The current run was originally meant to finish with its grand final on Friday, January 24, exactly three weeks after the show first began.
But bosses have decided to keep the housemates in over the weekend, moving the final to the next Tuesday, January 28.
Emma Willis is all set to host the live spectacular from Elstree where one of the current celebrity lot will be crowned champion.
This year's series has got off to a flying start with plenty of drama, romance and controversy which has seen ratings rise... and some complaints to telly watchdog Ofcom.
Insiders have claimed that the current ratings success was behind the decision to add the extra days.
So far the show has averaged 2.5 million viewers every night, up on last year's January run by close to 200,000 viewers according to BBSpy.
Twelve celebs entered on launch night on January 3 and so far we've only lost the one with Evander Holyfield having become the first to leave last Friday.
Tonight will see Emma host the latest live show which will say goodbye to a second housemate, still leaving ten remaining to fight it out to be crowned the first Celebrity Big Brother champ of 2014.
The news of the extended run also suggests that Channel 5 will be looking to renew the format for more series, with the current contract set to expire at the end of the year.
The channel is already promoting the summer 'civilian' run with applications for the Big Brother 2014 auditions open now.